Your compass for an aligned, purpose-driven brand
True North Framework
At Encompassed Co, brand strategy is the foundation for transformation —
it’s a journey that aligns your brand with your identity and amplifies your impact.
Your compass for an aligned,
purpose-driven brand.
Introducing the True North Framework
Brand strategy is the intentional process of uncovering, aligning, and activating the essence of an organization. Through our proprietary process, we partner with purpose-driven organizations to define their identity, clarify their message, and shape a brand that reflects who they truly are.
Align Your Brand •
Align Your Brand •
Transform Your Sphere of Influence •
Transform Your Sphere of Influence •
Experiencing These Symptoms?
Unclear + Inconsistent Brand messaging + Identity
Without a clear brand strategy, organizations often send mixed signals — their voice, visuals, and messaging vary across platforms, leaving audiences confused about who they are and what they stand for. As a result, their brand reputation is non-existent or worse: holding poor status.
Lack of recognition + connection with audience
When a brand isn't rooted in identity and clarity, it struggles to resonate. Ideal clients/customers may overlook or misunderstand the brand, resulting in low engagement, ineffective marketing, or attracting the wrong audience altogether.
Internal Uncertainty & Misalignment
Without a clear brand strategy, teams often lack a shared understanding of the brand’s identity and direction. This leads to inconsistent decisions, diluted messaging, and a lack of confidence in how to represent the brand — both internally and externally.
These are just a few of the symptoms that are a result of a brand strategy that is misaligned or non-existent.
Brand strategy isn’t just about design or messaging — it’s about aligning your brand with your identity so you can lead authentically and transform the spaces you’re called to influence.
Our Process
The True North Framework is Encompassed Co’s signature process for aligning your brand from the inside out. Through a collaborative journey of four workshops, we uncover your organization’s core identity, clarify your voice and values, and build a brand strategy that empowers you to lead with confidence.
Your brand’s purpose is the foundation of everything you build. In this session, we’ll dig deep to uncover the real heart behind your business — the purpose, mission, vision and values that fuel your work and the way you serve your people.
Brand personality isn’t just about looks — it’s the soul and style behind every interaction. This session is all about aligning your visual identity, tone of voice, and brand behavior to create an experience that feels true to you and magnetic to your people.
Without clarity on who you’re serving, your brand risks speaking to no one. This workshop focuses on identifying your ideal client or customer — their needs, desires, struggles, and goals.
We will work on creating detailed personas so your brand messaging, services, and visuals hit home every time.
In a saturated market, brands that stand out have a clear, confident positioning strategy. In this workshop, we’ll uncover your unique differentiators, craft your brand promise, and build a positioning statement that carves out your rightful place in your industry.
SESSION ONE:
Purpose
SESSION two:
Personality
SESSION three:
People
Research
SESSION four:
Positioning
True North Roadmap
Market research is the listening phase. It’s where we gather insight into your audience, industry landscape, and competitor positioning — not to mimic others, but to understand where you uniquely belong. We use this research to uncover gaps, patterns, and opportunities that help shape a brand strategy rooted in clarity, relevance, and differentiation.
This final step transforms discovery into direction. The True North Roadmap is a strategic roadmap that captures everything uncovered in the brand strategy process and translates it into clear next steps. It equips you to move forward with purpose, lead with confidence, and show up in full alignment with who you are.
-Megan Martin, Founding Executive Director of Furnish Hope
“Kayla guided us through a thoughtful, multi-step process that began with a deep strategy session to uncover our core values and the key threads that make up the fabric of who we are and the impact we make.
From there, she crafted a brand strategy and guidelines that gave clarity and direction not only to our team, but also to our board. In the year and a half that Kayla has been consulting as our creative director, we have seen a measurable increase in volunteers, donations, and overall community support. Her leadership and vision have been transformational for us, and have allowed us to step into this next chapter with greater clarity, connection, and impact.”
Kind Words
Brand strategy is more than positioning — it’s transformation
You can’t afford to run an organization without a solid brand strategy.
When an organization invests in brand strategy, it doesn't just change how they look or sound — it changes how they see themselves. It’s a clarifying process that aligns identity, values, vision, and voice - from the inside out.
How the True North Framework Transforms
Alignment
Is waiting
Clarity at the Foundation
With a strategic foundation, you lead your brand — and your team — with confidence, consistency, and a clear sense of direction.
Deeper Connection
Brand strategy brings focus to who you are, what you stand for, and how you show up — so everything you create flows from a centered identity.
Confident Leadership
When your brand is aligned, it speaks directly to the right people — building trust, emotional resonance, and long-term loyalty.
-Ryan Miles, Owner of Peak Euro
“Working with Kayla on our branding at Peak Euro was an awesome experience from start to finish.
Going into it, we didn’t fully understand what branding really meant or why it mattered — we just knew we wanted to present ourselves better and connect more with the right customers.
Kayla asked smart questions, really listened, and helped us put words and structure to things we had only ever felt or talked about casually. She brought out the heart of what makes Peak Euro special — our focus on quality, honesty, and long-term relationships — and helped us express that clearly and confidently. We’ve already had great feedback, and internally, it’s brought a new level of clarity and pride in the work we do. Huge thanks to Kayla for not just delivering a great result, but for teaching us along the way and helping us see the bigger picture.”
